![]() ![]() "Prime Day peak order rates have already surpassed 2014 Black Friday," Amazon said, adding that the term refers to the speed with which customers are ordering once they enter the site. After yesterday's results, we'll definitely be doing this again."Īmazon initially released a statement Wednesday afternoon - about 14 hours after the launch of its "Prime Day" - saying the 24-hour mega-sale, by at least one measure, had surpassed last year's big day of holiday shopping. "Going into this, we weren't sure whether Prime Day would be a one-time thing or if it would become an annual event. "Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 - all in an event exclusively available to Prime members," Amazon Prime Vice President Greg Greeley said. ![]()
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